Smart Publications

A fresh new design and ExpressionEngine content management system breathes new life into a medical book publishing company.

After successfully redesigning lmreview.com, a subsidiary of Smart Publications, we were hired to do the same for the primary Smart Publications website.  The old site was a network of hundreds of flat HTML article files, many of which needed to be updated each time a new article was published.

We began by doing some heavy information architecture work - in order to give users the ability to navigate almost 600 articles easily, we had to spend significant time brainstorming ways to expose users to the many categories as well as featured and popular articles.  Following the IA sessions, we developed a design that helped put a fresh face on the site, using bright colors and intuitive navigational elements.

Using ExpressionEngine, we were able to easily categorize the articles and other site content, and expose the right content via different means including timeliness, popularity and hand selection by the client.  We also coded the new design in up to date web standards to set them up for success with search engine indexing.

What resulted was a completely new experience for Smart Publications customers to discover hundreds of well-written articles and books, and interact with the publisher as never before.